BLU Life Pure is a Smart Phone that has been powered by Quad Core Mediatek MT6589T chipset and comes with 2GB RAM. Life Pure contains 32 GB of internal storage. The phone has 5-inch touchscreen display along with the resolution of 1080 x 1920 pixels. Concerning the camera, BLU Life Pure packs 13 MP camera on the rear as well as 5MP camera on the front. It comes in White and Black color variants.

Moreover, BLU Life Pure will be running on Android OS, v4.2 (Jelly Bean) and will have Non-removable Li-Ion 2020 mAh battery. The phone will weigh 128 g (4.52 oz), and its dimensions will be 142 x 69.4 x 7.7 mm (5.59 x 2.73 x 0.30 in) vis-à-vis height x width x thickness. WLAN, Bluetooth, NFC, microUSB v2.0, USB Host,